The
Three Type of Web-Traffic
1. Traffic you control
2.Traffic you don’t control
3. Traffic you OWN
Once
you understand how each type of traffic works and how they tie together, you
will have the ability to direct the right traffic to the right offers, and
convert the highest number possible into buyers and repeat clients. Your one
and ONLY goal is to OWN all the traffic you can. That is how you grow your list
and increase your sales.
TRAFFIC YOU OWN
The traffic you own is the BEST kind of traffic. It’s your
email list or your followers, readers, customers, etc. call this the traffic
that “own” because can send out an email, post a message to your followers, or
make a blog post, and will generate instant traffic. You can send out messages
anytime you want, with no new marketing costs. You can sell things to there
people over and over again, and all of that money comes back as pure profit.
That’s why it’s so important to convert the other two
types of traffic (both traffic you control and traffic you don’t
control) into subscribers and buyers (traffic that you own) as quickly as
possible. The bigger your list, the more money you make.
TRAFFIC YOU CONTROL
The next type of traffic is the traffic you control. You
control traffic when you have the ability to tell it where to go. For example,
if I purchase an ad on Google, I don’t own that traffic (Google does), but I
can control it by buying an ad and then sending those who click on that ad
anywhere I want. Any kind of paid traffic is the traffic you control, including the
following:
·
Email ads (solo ads, banners, links,
mentions)
·
Pay-per-click ads (Facebook, Google,
Yahoo, etc.)
·
Banner ads
·
Native ads
·
Affiliates and joint ventures
Now, you
personally LOVE traffic that I can control, but the big problem is that every time you
want more of it, have to spend more money. So, my goal is always to send any
traffic that if you like to purchase over to a type of website called a ‘squeeze
page’.
A squeeze page is a very simple page with ONE goal; to
convert traffic that you control into traffic that you own. You can send all of
my paid traffic to a squeeze page, and when the visitors get there, they only
have ONE option; give me an email address or leave. Now a certain percentage of
people will leave, but the cool thing Is that some of those people will give
you a personal email address. After that, the traffic you control become
traffic that you own, and you can start sending the new potential buyer through
your Soap Opera Sequences and your daily Seinfeld emails
TRAFFIC YOU DON’T CONTROL
This last type of traffic just shows up and doesn’t
have any control over where it came from or where it goes. For example, if
someone mentions my book on Facebook, their followers may search my name in
Google and they may land on same random page in my blog, didn’t have control
over any part of that sequence of events. There are lots of types of traffic
that don’t control, including:
§
Social media (Facebook, Twitter,
Instagram, Google+, LinkedIn, Pinterest, etc.)
§
Search traffic (Search engine
optimization or SEO)
§
Guest blog traffic
§
YouTube
§
Guest interviews
Now, just like traffic that controls, the ONLY goal with
traffic that I don’t control is also to turn it into traffic that I own. To do
this, I try to push all traffic that I don’t control back to my blog. If you
visit any of my blogs, you’ll notice that the top third of my blog is nothing
but a glorified squeeze page. When people go there, the only real thing they
can do is give me their email address. After they do, they do that, they become
traffic that you own, and you can put them into communication funnels.
Now that you understand where you can find
congregations composed of dream clients and you understand that your goal is to
convert those people into traffic that you own, the next question is, what to
you do with the potential customers after they join your email list
The Article is taken from DOTCOM Secret
Written by Arshad. A
